Paris has its Salon de Thé Mariage Frères, London rocks it with Maison Bertaux and this time it is Milan that offers a fanteatastic party in Spiga2 store.
Although the setting reminds us a bit of Alice in Wonderland meets Marie Antoinette with delicious cupcakes and tea served in colorful plates and cups; it's not a fairy tale but a creativy hub where a lot of international hipsters, artists, trendsetters, bloggers and djs meet up to discuss, create networks and brainstorm together for new projects.
Yesterday, as the clocks hit 4 pm, people started running towards the Spiga2 store, some in their high heels, some in sneakers, a few in boots and the rest in moccasins; all equipped with ipads, laptops (long live the wireless!), notebooks and portfolios. Everybody had something to share with the rest of the crowd, so it was very interesting to get delved into conversations of each and every little group in the store and get insights on different topics from the upcoming social media trends to the history of contemporary art. It was cool to see the crowd slowly moving around to the beats of the djs Juan Pablo, Olivia, Skinnyboy and Frances chosen by the headstrong host Natasha Slater.
Of course the bloggers couldn't lose this opportunity to get a quick tea with each other and see what they were up to in these days. Chiara from 'The Blonde Salad' came in with her little french bulldog 'Mathilda' who got all the attention of the guests. Micol from 'Feed Your Style', Filippo from 'The Three F', Melissa from 'A bit of fashion' were busy discussing what to wear for the upcoming halloween as we had a little chat on Paris fashion week with Valentina, 'Factory Style'. Jacopo, 'Jake in Progress', had a quick tour of the store with our Swide team. And we can't wait to see the pictures taken by 'Blue is in fashion this year'.
Hungry for a bit of gossip? Apart from all of us confessing the fact that we love listening to Britney Spears as we are busy in front of our wardrobes, trying to come up with the perfect outfit, the rest of the juicy details will always remain a secret. 'Cos you know what we say: what happens at the tea party in Spiga2, stays in Spiga2! So the next time make sure to join us!
Text by Yigit Turhan