Swide Festival's backstage Campioni by CogitanZ

Hugo Mc Cafferty More from this author See all team

For Swide Festival CogitanZ adopt a clean-cut approach for their offering of their backstage 'Campioni' experience. A slick documentary style gives the viewer a more realistic impression of the workings of the stylists and Mr. Domenico Dolce's photo-shooting than a personal impression of the event.

Cogitans (Latin) thinking / tanz (German) dance.

CogitanZ is a lab which explores the boundaries between arts and technology. It was set up in 2000 and the lab keeps going and mutating in accordance with the ever- changing creative communication environment. The team works between, Milan, Rome, London, Buenos Aires, Bangkok and San Francisco, with office in Italy and Argentina. CogitanZ takes on all areas of video art, from the idea, project, executive production of formats, concept, narrative, musical production software development, interactive design, sets, events, film, video and visual effects.

Despite a global gepgraphy and an amalgum of international cultures and languages, CogitanZ provides a very eloquent and accomplished documentary in the visual language of video editing.

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