According to the Twitter Master, tweets work when they have a branded personal touch, i.e, when the personalities behind a brand add their own spin to the tweet machine.
Dick Costolo is the person to listen to when it comes to social media or so it seems. Indeed, from being the co-founder of Feedburner to the CEO of our beloved communication media Twitter, Mr. Costolo surely knows what he is talking about.
Get closer to your targeted visitors and customers, inject some human craziness in a social polished world controlled by PRs. If twitter rules some of the social media world, designers such as Stefano Gabbana have understood the importance of participating in the communication. The designer is surely helping himself by helping his brand. For at the end the general public sees the two together and follow to retweet the two.
WWD- 03/11/11: “He pointed to the Dolce & Gabbana Twitter feed and compared it to Stefano Gabbana’s personal account as a good example. The official Twitter page for Dolce & Gabbana, which has almost 40,000 followers and features a picture of Madonna, has several kinds of tweets, such as party pictures, behind-the-scenes photos from a fashion shoot and friends of the brand, such as Naomi Campbell.
On Gabbana’s personal account, which has even more followers, with more than 53,600, he links back to the company account frequently and also injects a more casual and conversational personality into many of the tweets. “Where he can, he’s less formal and it just comes across as authentic and reinforces the brand account,” said Costolo, who also praised @dkny and @oscarprgirl. Both Twitter users work in public relations for their respective brands and have managed to build a relationship with thousands of new customers. The tweets run the gamut, from posting pictures to makeup tips. On Tuesday, @oscarprgirl tweeted: “An eye-opening trick I’ve been using for years — line your eyes all the way around in a beige or nude pencil. Trust.””