One of Swide’s team best day at work: 5 über attractive Italian footballers in underwear, a photo shoot set up in front of a locker room shower stall, a unique and enjoyable mission (to shoot “the bodies” on duty)… Happy days!

OMG! What a day... 5 sculptured torsos in Calcio undies for uniform were moving around us and following Mariano Vivanco’s instructions. Our task was to capture the best moments and thanks to Mariano’s talent we had a lot to work with. One can easily think that an underwear campaign is plain and boring, that the props are very simple and that creativity is at its minimum.

Well... No… when you have Italian footballers with glowing skin  and a very broad underwear collection, there are billions of shots to take. From having seen Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito from every angle, it is confirmed that we will not miss one of the world cup football matches. Our backstage report is a reality show with an underwear line that is a “reality chic”.
 

We did not need to try very hard to be inspired and we have much more to share with you while getting closer to the world cup, so stay tuned!

Photo credits: Dolce & Gabbana

Text by Delphine Hervieu.