A life spent in search of a win, the real life story of a footballer. One match after another, international trophies and championships, and a never-ending journey from the halfway line to the penalty area, coupled with the constant feeling there’s always something else you can win.

The Players. Powerful, perspiring, with searching eyes that continually watch the sidelines, scrutinised by TV cameras, revered by their own fans and reviled by the opposing team. Yet, they’re composed, educated, good communicators, good-looking and seamlessly perform the role of contemporary celebrity.

In the midst of meaningless celebrities, football players are young men that offer themselves to the physical sacrifice that is essential to transform themselves into objects of desire, adoration and role models. They must simultaneously maintain an authentic outlook, an essential respect for their physique and an unforgiving severity that is an inevitable consequence of their role.

Over the next few weeks, Swide will follow Milan’s 2009 Summer Tour, the club that was one of the first global teams to transform its players into international heroes.

Swide will follow the players backstage from stadium to stadium, away games, and crucial fixtures, capturing exclusive behind the scenes footage of the players…after their post-match shower, and before they get on their tour bus, ensuring readers get unique insights into the contemporary dimension of these global icons that are constantly in flux.

Exhausted by their gruelling match schedule, broadcast around the world, exposed to both fatigue and glory, hitting the ground running with interviews for global TV networks, airplanes and penalties, waiting to fly, waiting on the sidelines at half-time…

Swide will keep its eye on the fatigue, the ball, and the players fighting for a win, on a never-ending journey where there’s always something else to win.

Giuliano Federico

** MILAN FIXTURES - SUMMER 2009**

July 19th 2009, Los Angeles: LOS ANGELES GALAXY-MILAN
July 22nd 2009, Atlanta, World Football Challenge 2009: CLUB AMERICA-MILAN
July 24th 2009, Baltimore, World Football Challenge 2009: MILAN-CHELSEA
July 26th 2009, Boston, World Football Challenge 2009: MILAN-INTER
July 29th 2009, Bayern München, Audi Cup: BAYERN MONACO-MILAN
 July 30th, Bayern München, Audi Cup: 2' MILAN/MANCHESTER UNITED or BOCA JUNIORS
August 8th 2009, Lisbon, Eusebio Cup: BENFICA-MILAN
August 14th 2009, Pescara, 9' Tim Cup: MILAN-INTER-JUVENTUS
August 17th 2009, San Siro, 19' Luigi Berlusconi Cup: MILAN-JUVENTUS
August 25th 2009, Madrid, 31' Santiago Bernabeu: REAL MADRID-MILAN

Source & Photo Credit: www.acmilan.com