British music sensation Craig David is back with a new album - and in the style stakes as we get to see more of him out and about in a series of seriously sharp outfits. Craig revealed to Swide his all-important style rules in an exclusive interview.
How has your style evolved throughout the years?
When you become a bit more confident about who you are, you recognise that sometimes some of the fashion trends you were involved with were at a time and a place. Now I am a little bit more consistent with the clothes I wear. I know a good Dolce & Gabbana shirt works for me, a nice pair of fitted jeans work and then you can play around with different sneakers and high tops and trainers to set it off but I know that it’s a classic look that works.
From "Walking Away" (hello Dolce & Gabbana argyle sweater!)...
to Signed, Sealed and Delivered, Craig's new album for the cover of which he gives us an exciting preview (when iconic British photography, courtesy of Rankin, meets the classic Italian style of Domenico Dolce and Stefano Gabbana):
Fashionistas are getting younger and younger and toddlers now sit on the front row; how fashionable were you as a kid?
My fashion was very reactive as a kid, I didn’t really know what my style was so I was always searching for other styles through different people which I guess is how it all starts off. You see what the cool guy or the people on TV are wearing and you try to emulate that.
Would you say you had different style personas (as a performer, in your everyday life etc.)?
Now they merge together really nicely, before I would step outside my front door in one look and when I was chilling out it would be a completely different look. Now I found a style that works on both sides which means it’s consistent, which comes back to being confident about who you are.
The past few years have seen a surge in highly theatrical (and very impractical) stage outfits. How do you go about choosing your stage clothes? Is comfort ever a priority?
Comfort comes close second to being a priority but the look has to be right. Sometimes you have to jostle between the two. It’s a bit like buying a sofa for your home, sometimes the most comfy sofa isn’t the sofa that looks the best so you have to make a decision as to what you are really going for. I think for stage the look has to be right and that means that sometimes you have to suffer a bit on the comfort side of things.
Is there any particular accessory or garment you wear at all times? What would you say is a staple in your wardrobe?
I am a very big sneaker fan; my high tops are the staple in my wardrobe. I love wearing trainers with a suit as apposed to wearing shoes. I find it’s very much a part of my style.
You wore Dolce & Gabbana to the Brits on the year of the 20th anniversary of their men’s line; how do you personally see the Dolce & Gabbana man? How can a cool young British guy relate to the traditional Italian style?
For me the Italian style is European style, if you are conscious of fashion and style in the music industry you will always have been aware of Dolce & Gabbana, which I have always been a fan of. They have always had great suits, cut very well and gives great definition. It defines the look of a confident, stylish, sophisticated man. That has always been consistent with D&G, I just like to rock the suit with some sneakers!
With special thanks to Craig David.
Credits: Videos courtesy of Craig David's YouTube channel, Brits photograph from Getty Images