There was no red carpet at the premier of Sam Raimi’s Oz The Great And The Powerful, instead Mila Kunis stole the show, walking the yellow brick road for the cameras.
at OZ premier
Disney’s fantasy extravaganza is a prequel to the 1939 Warner Bros. classic and is inspired by L. Frank Baum’s novel ‘The Wonderful Wizard of Oz’. Initially to be released in traditional 2D format, Disney will also release in 3D.
Following the exploits of circus ringmaster and illusionist of dubious ethics, one Oscar Diggs (James Franco), who, like Dorothy is whisked away from Kansas to the magical land of Oz, the film deals with how the ‘Wizard of Oz’ became who he is, long before the events of the first film Kunis plays Theodora (The Wicked Witch of the West), but unlike the familiar green-skinned, mole-chinned crone of the original film, she is obviously ‘bewitchingly’ beautiful.
Indeed the producers had to be so careful not to infringe on Warner Brothers’ copyright of the original film that they had lawyers on set at all times to make sure they did not use elements which appeared in the original film but not in the original book. The fresh and more sophisticated approach to the making of this film is partly legal, but it’s mostly director Sam Raimi’s creative vision of creating a film that has more in common with the Oz books than the iconic film.
Kunis is one of the world’s most beautiful women, her beauty is frankly, unnerving, so she’s a perfect match for a Wicked Witch of the West. She looked stunning in a SS13 Dolce&Gabbana dress from the Sartoria Collection in highly-crafted silk tulle with Chantilly lace applications and a silhouette that is very 50’s. No ruby slippers on those pretty dancing feet however, as Warner Brothers owns the rights to those and wouldn’t allow them anywhere near the film.
The film is one of a raft of forthcoming projects as the Disney Corporation make a serious attempt to dominate the new world of Fantasy and Sci-Fi 3D cinema releases. Audiences are particularly protective of the original, and Disney have done well here not to attempt a remake but instead to attempt something new, with a director of genuine invention and vision. However Disney’s relationship with the Oz titles goes all the way back. When the film rights became available for the series of books by L. Frank Baum, Disney acquired them for use in Walt Disney’s television series ‘Disneyland’ and later for the film Disney’s ‘Rainbow Road to OZ’, which was left uncompleted. Disney later returned to the title with the 1985 unofficial sequel ‘Return to OZ’, which was a flop, but which has since acquired a cult following.
Disney have put their considerable resources behind this picture in the hope is that it will stimulate the market for the 3D Fantasy cinematic experience, while simultaneously place Disney in the centre of the industry.