How to celebrate the launch of a new make-up collection? How about with American Vogue and an extraordinary exhibition at Milan’s Palazzo della Ragione?

Opening on March 4th during Milan’s autumn/winter 2009 womenswear fashion week, Dolce & Gabbana will celebrate their new make-up line with “Extreme Beauty in Vogue” – an exhibition created and curated by fashion authority American Vogue in a Milanese space designed and art-directed by Pritzker Prize-winning architect Jean Nouvel.

The forthcoming must-see exhibition investigates the role of beauty in modern culture. Through an outstanding series of images from the past 75 years of American Vogue, the world’s greatest photographers of the last two centuries explore the concept of beauty.

Think Richard Avedon, Helmut Newton, Annie Leibovitz, Irving Penn and Steven Klein amongst other greats, in a collection of almost 100 images that reveal the complex attitudes towards female appearance and self-impression – all showcased under the artful eye of American Vogue.

Putting your lipstick on will never be the same again.

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For more on Dolce & Gabbana’s new make-up collection see www.swide.com/From-Hollywood-to-sun-soaked-Stromboli

The exhibition will run from March 4th 2009 – May 10th 2009 in Milan’s Palazzo della Ragione.

***For a complete guide to Milan from designer Stefano Gabbana www.swide.com

*** To see Milan in the year 2015 www.swide.com

Source & Photo Credit : American Vogue