Beauty > Beauty Trends > Colour me bright Date posted: April 5, 2010

Colour me bright

This Easter, Swide was more excited to see people sporting trendy pastel hair streaks than pastel painted Easter eggs. From the catwalk to celebrities, it seems like everyone is reaching for the bleach bottle and brightening up their looks . 

Vogue Italia, Oct. 2009

The trend in beauty right now involves has been to turn to the different colours of the rainbow as a reference when choosing one’s next dye job. With support from runway shows and celebrities, pastels are becoming the must-have look this Spring. Before the runway shows showed crazy coloured locks, a Takashi Murakami video, directed by McG for the London-based art show Pop Life: Art in a Material World during August of last year had Kirsten Dunst looking amazing in a bright-blue bob. Little did Dunst know, but she would be setting a new hair trend for the season to follow.

Leave it to an Olsen to spark a trend amongst the masses, this time around being the punk-inspired pastel dye job. Shortly after the Spring/Summer 2010 Proenza Schouler show where models donned pastel tips, Ashley Olsen took the pastel look mainstream by showing up to the MoMA’s Second Annual Film Benefit sporting blue and purple strands in her hair. Soon after, a slew of celebrities started to rock the techni-colored trend from Pixie Geldof to Kelly Osbourne.

Proenza Schouler SS10 Photo by

Kelly Osbourne- Photo by Charley Gallay

For those who want to jump on the techi-colour hair trend but are afraid of committing to such a drastic look, there’s always the option of dyeing your brows as shown during this past A/W 2010 Balenciaga. The runway displayed an array of pastel coloured eyebrows from shades of sea-foam green to citrus yellow.

Balenciaga AW10- Photo by Fashionista

While the women are bleaching their heads in an effort of achieving colourful locks, the trend for men has been to sport no colour at all, opting for a look that never gets old, the silver fox look. Calvin Klein’s Spring/Summer 09 campaign featured a young male model with white hair, proving white is “the new black”. With help from male models, Luke Worrall and AJ Abualrub, the term “silver fox” now references being ‘youthful’ and ‘edgy’.

Left: AJ Abualrub for Calvin Klein SS09  Right: Travis Hanson shot by Fabien Baron for Citizen K


Timaj Alwan

Sources:Fashionista, Black Book Magazine, WhoWhatWear

Photo credits: Various

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