With the internet being saturated with new music, it is becoming harder and harder to sift out the promising from the persistent. Mood Swings’ Andrea Ratti also shares the same sentiment but has his own ways around this problem. Focus on the record labels.
In this day and age there is just so much music being produced and shared
across the world that keeping up with it all is close to impossible, it would be
a 36-hour a day job.
This also makes it both easier and harder for young producers to be noticed by the public: while it's easy to be immediately broadcast to thousands of people on all continents, it isn't easy to be noticed in the midst of all the other producers.
One of the best ways for me to keep up with music I know I'll like is by zeroing in on the small record labels that I know to be active in the same sort of music I'm into.
One of these labels is Bromance. Founded by Brodinski and Gesaffelstein, both French, good looking and in their early twenties, this young label has been giving some great contributions to the club scene with artists both already famous (Jacques Lu Cont) or up and coming, like Monsieur Monsieur:
Monsieur Monsieur - Arym
Brodinski himself is one of the most prolific producers out there, producing
tracks under his own name, as The Krays with Yuksek, as Gucci Vump with a member
of The Shoes and others still. His tracks are definitely club-oriented but with
a twist that can make them enjoyable even to people who aren't techno fans.
Make sure you catch his gig this Friday in Milan at clubnight Le Cannibale, at Tunnel Club. This man is elusive and who knows when he'll be back in Italy!
Brodinski - Nobody Rules The Streets
Another label I love (even if very different from Bromance) is Discotexas,
from Portugal. Founded by one of my favourite DJs and producers out there,
Moullinex, Discotexas concentrates on house and nu-disco artists (without
disdaining more pop acts as well - check out Rebeka's "Stars").
Their latest release is Mirror People's EP "Kaleidoscope", a bouncy house track that is basically impossible to listen to without chair dancing.
Mirror People - Kaleidoscope