As a fan of photographer, director and producer Leandro Manuel Emede, Swide gave the opportunity to this emerging talent to create a video following the lead up to the Menswear F/W11 fashion show which happened in January.
Eccentric yet Beautiful
Emede’s somewhat post-modern take on fashion is palpable in the video. His use of sounds mixed with music creates an eerie yet realistic context. The hustle and bustle of the backstage area are juxtaposed to the quietness of the post production times- the backstage goes from a hot bed of activity to a ghost town from one scene to the next. At the same time, Emede is able to capture the essence of what is happening, both from the view point of a filmmaker, therefore a spectator and commentator of real life and from the view point of the protagonists- Domenico Dolce and Stefano Gabbana, as well as the supporting actors- the models, and the walk-ons- the dressers, manicurists and engineers.
The eccentricity of the clothes, the F/W 11 collection (which is available in boutiques now) was based on eccentric tailoring in fact, and the eccentricity of the director’s style are a perfect match, making this a beautiful, sensitive and balanced short.
Written By: Valentina Zannoni
Credits: Leandro Manuel Emede
View thw F/W Fashion Show:
Tagged with: #EXHIBITION #FASHION SHOW
Backstage at the Dolce&Gabbana Fall Winter 2014-15 fashion show Swide asked the models to express their feelings by saying just one word: “Dolce&Gabbana”. Watch the video and laugh with the models and marvel at their acting skills.
Tchaikovsky mixed with Dolce&Gabbana is the soundtrack of the Womenswear Fall Winter 2014-15 fashion show backstage video. In an unusual editing, Swide tells a magical story for a collection that in many ways speaks of a new Dolce&Gabbana.