As a fan of photographer, director and producer Leandro Manuel Emede, Swide gave the opportunity to this emerging talent to create a video following the lead up to the Menswear F/W11 fashion show which happened in January.
Eccentric yet Beautiful
Emede’s somewhat post-modern take on fashion is palpable in the video. His use of sounds mixed with music creates an eerie yet realistic context. The hustle and bustle of the backstage area are juxtaposed to the quietness of the post production times- the backstage goes from a hot bed of activity to a ghost town from one scene to the next. At the same time, Emede is able to capture the essence of what is happening, both from the view point of a filmmaker, therefore a spectator and commentator of real life and from the view point of the protagonists- Domenico Dolce and Stefano Gabbana, as well as the supporting actors- the models, and the walk-ons- the dressers, manicurists and engineers.
The eccentricity of the clothes, the F/W 11 collection (which is available in boutiques now) was based on eccentric tailoring in fact, and the eccentricity of the director’s style are a perfect match, making this a beautiful, sensitive and balanced short.
Written By: Valentina Zannoni
Credits: Leandro Manuel Emede
View thw F/W Fashion Show:
Tagged with: #EXHIBITION #FASHION SHOW
Ever wished a Dolce&Gabbana model approached you in a bar and whispered some sweet nothings into your ear? Swide does but there’s a twist: Helium is involved.
The models of Dolce & Gabbana SS2015 lent themselves to a new backstage video: from hairpins in their hair to impersonate the modern bullfighters of the collection to black branded balloons filled with helium, here is the best (and worst) from the operation in GIFs.