Serdar came to fashion from a business standpoint. As well as styling Turkish celebrities, Serdar worked in the retail sector of the fashion business at first. In 2006 Serdar studied at Central Saint Martins and then became creative director of a fashion sportswear brand.  In 2010 Serdar launched his eponymous menswear brand in London.

Since the launch Serdar Uzuntas has shown at Pitti Uomo and in London Fashion Week on Menswear day. His clean lines, Italian fabric, and Turkish manufacture speak volumes about the margining of these two countries and traditions. A clean aesthetic, with injections of extravagance characterizes Serdar Uzuntas’ collections.

Credits: Serdar Uzuntas