In a colourful interpretation of the realistic Campioni backstage images, SugarKane productions, AKA Leandro Manuel Emede and Nicolò Cerioni create a musical video supported by a stadium chorus.
Sugarkane Productions is Leandro Manuel Emede e Nicolò Cerioni brainchild. The company works mainly within the realms of music, creating music videos and DVD live for important names on the scene. Sugarkane also creates fashion videos for leading maisons in the luxury sector. The two men behind the ocmpany have a very personal pop vision, coloured and dark at the same time which emerges in their work, like a visual signature.
Their interpretation of the backstage video of the Campioni shoot for Swide Festival is born of the desire to approach the images almost musically. They worked on the images like a sort of remix of a track by a famous artist, in this case Domenico Dolce: you can’t modify the substance but you can play with form.
The supporter’s choruses in the stadium are like the heartbeat of the football game, and in this video they provide a surreal soundtrack for SugarKane Production’s vivid and visually impacting interpretation of Domenico Dolce’s Campioni photo shoot.