Meet Comeforbreakfast and their unique style. A private interview that revealed a little more then clothes.
Your first fashion memory?
a: the first time I tried to use my mother's sawing machine, a total disaster.
f: I remember being very attached to my first pair of jeans, I was about 4.
When did you meet and how did you decide to work together?
Our friendship came before Comeforbreakfast; we decided to work together in June 2009. We started off with a capsule collection made of oversize t-shirts in cashmere and viscose.
At the beginning, our different work backgrounds made things complicated, it was hard to coincide, but it then became our strenght: we have two points of view and this helps our brand, it makes it grow season after season, and now we do a total look for men and women.
Comeforbreakfast: why did you pick this name?
It all started at breakfast, the idea... the first steps of the project, the meetings, the appointments with suppliers, it all happened during long breakfast sessions, that's why we decided on that name. To this day, breakfast is the one time of the day we share with our collaborators, the one we prefer, the name of the brand is very inviting to friends, colleagues, collaborators... for everyone, anyone who would like to surprise us...
What inspires you?
Everything that is very far from us.
Why unisex, because it's practical, a choice?
Each season we try to integrate a man's and a woman's look, collection, the two are very distinct, but the buyers don't seem to differentiate them, they buy the collections because they like them and they are versatile. Our collections are versatile, there are no impositions of age, sex or size. Our pants can be worn by men and women without thinking too much. It's an instinctive choice.
Is color off-limits?
It depends on the season, for fw 2011/12 we tried to concentrate on fabrics and colors, this was the second time we were giving total looks to buyers and press, we needed to show a direction. Color is not off limits: ss 2012 will be very colorful, fun... ok we will never go for turquoise... ok hot pink is off limits as well...
A sweatshirt in bourette silk, long sleeves, hoodie..
Comeforbreakfast's style in three adjectives?
Can you tell us about the mood of the collection in Spiga2?
A reminder of urbanwear rrevisited in a contemporary key, dedicated to men and women who like to wear unique things without losing their comfort and a detachment from the mainsystem. The FW 2011 collection winks at a metropolitan scene where dreams can become clothing realities, suitable to emotional needs as well as determination. We use what we like to call non colors, these give the frame to the outfits, the prints and serigraphy are shown differently, almost whispered.
What do you think of the Spiga2 project and your involvement in it?
A and F: We believe it's a great opportunity from a commercial stand point but also to communicate the brand: to be right at the center of world where there is a lot of research going on, under the wings of two great designers, it's an honor for us and it makes us go forward. We will forever like to thank who has chosen us and gave us this opportunity at Spiga2.
Interview By Acelya Yonac