Jon Jackson's leaving LA to work for a big company as their Creative Director, yet break-ups are never easy... Especially when you're breaking up with the city that has embraced you for all those years. So what did Jackson do?
Well, he wrote letters to Los Angeles! As if this wasn't enough, he even
rented billboards in 5 different districts to show off those funny messages.
'It's true, it's over LA :(. Nothing lasts forever and this is our time to call it quits. I know that is not what you want, so I put up a sign to remind you of how I feel on Olympic, just north of Cloverfield. You know the spot, I used to work an apples throw away.'
'LA, I think we should just be friends. I'm looking for a city with a bit more edge. I know that is super hard to hear, so I thought it might be easier if you read it on a billboard placed on Highland Ave just south of Willoughby. We have a lot of friends in common and I am sure we will run into each other from time to time especially around the holidays, so let's not make this any more uncomfortable that it already is. I guess it is true, nice cities do finish last... especially in air quality.'
'This is never easy to say LA, so I put it on a billboard on Beverly Blvd west of Fomosa. I am leaving you for another. I did not plan for it to happen this way, it just kind of did. You know New York and I work together, and we just get along. I know this is superficial but NY has much bigger seasons, and they are real. Keep in touch.'
'Look you're great, Randy Neman loves the shit out of you, one of your basketball teams is amazing, your burritos are delicious, you've got a lot going for you, you're just not right for me. I put a sign up to remind you that it is nothing you did on Venice Blvd just west of the 405. I know it sucks, but don't worry, there will be some buff guy in a pair of True Religions and an Ed Hardy shirt to take my place in no time. I can smell his sweet cologne already.'
'Really I do love you LA & I have the t-shirt to prove it. However that love is just not strong enough to keep me living in your ever sprawling arms. I wanted to make sure you got the message I left on Lincoln BLVD just south of Washington. It is big and brown like your air in the summertime.
Credits: Jon Jackson