Throughout the exhibition, pairs of twins will sit in front of two of Damien Hirst's iconic Spot Paintings - and of course being a muse is not without its hardships. Twins will take a number of shifts of four hours each during the span of the exhibition: 1 October 2009 to 17 January 2010. For info see www.tate.org.uk/poplife/twins.

Pop Life which opens on October 1st in London's Tate Museum will take a new look at one of the major legacies of Pop Art. Taking Andy Warhol’s notorious provocation that ‘good business is the best art’ as a starting point, the exhibition will look ahead at the various ways artists have engaged with mass media and cultivated artistic personas creating their own signature 'brands'. Tracey Emin, Keith Haring, Damien Hirst, Martin Kippenberger, Jeff Koons, Takashi Murakami and Richard Prince will all be part of the forthcoming exhibition.

The show will include reconstructions of both Keith Haring’s Pop Shop and Jeff Koons' seldom reunited Made in Heaven. Haring opened the Pop Shop in 1986 on New York's Lafayette St. to merchandise his branded artistic signature as editioned objects such as t-shirts, toys and magnets aimed at as wide an audience as possible.

Jeff Koons’ Made in Heaven, which debuted at the Venice Bienniale in 1990, immortalized his marital union with the Italian porn star and politician known as La Cicciolina. A specially-commissioned new installation by the celebrated Japanese artist Takashi Murakami will also debut in the exhibition's final gallery alongside ephemera from Tracey Emin and Sarah Lucas’ shop in Bethnal Green, renowned pieces such as Gavin Turk’s Pop 1993 and selected works from Damien Hirst’s recent Sotheby’s auction, Beautiful Inside My Head Forever.

Source & Photo Credit: Pop Life/Tate Museum