It has always been one of the most popular events in the Olympics and one of the very core disciplines that dates back to the original Olympic Games in ancient Greece. For over 70 years in the modertn era the high jump remained unaltered with athletes executing a scissors jump to cleat the horizontal. That was until American Dick Fosbury revolutionised the sport with his ‘Fosbury Flop’, backwards bendy jump, a technique that is still used today.

Katy Perry doesn't like to go unnoticed, that is for sure, and, if her appearance on the red carpet in Rio de Janeiro is anything to go by, that won’t be changing anytime soon.

While the 100m and 200m finals will be all about the Jamaicans, the 400m has a much more international feel to it and promises to be a more open and just as exciting race. The 400m final takes place on the 6th of August at 21.30 (GMT).

The 100m final at the Olympics is probably the tournament’s marquee event. Bolt sensationally stormed to the double gold in the 100m and 200m in Beijing and is widely tipped to do the same in London on the 5th of August 21.50(GMT).

Rosie Huntington-Whitely is in the pink. She’s made the difficult transition from lingerie model to big screen actress and she’s done it with effortless ease. She graces the cover of Elle UK September issue looking fresh and floral in Dolce&Gabbana.

So the giant Olympic countdown clocks ticks down to zero, only hours to go before the biggest and most important event to happen in London for over 50 years gets underway. If you’ve got plans for this evening – cancel them, because this is shaping up to be something very special indeed.

While the column inches on every other swimming event will be taken up by Michael Phelps and his quest to hit the heddy heights of Beijing in 2008. The shorter distance of the 50m freestyle is a chance for other swimmers to write themselves into history. The 50m men’s freestyle takes place on the 3rd of August in the London Aquatics Centre 20.09 (GMT).

The Seoul Olympics in 1988 was a combination of unprecedented athletic achievement and the controversy of performance enhancing drugs in sport at the highest level. One name that will forever be associated with the former as well as tainted by allegations of the latter is American Florence Griffith-Joyner who had gone from being a good sprinter to becoming a world-beating unstoppable speed machine in the space of only a few months.

Chelsea continue to win hearts and minds on their tour stateside. After serving up a Champions League ‘antipasto’, drawing 1-1 with newly-minted Paris Saint-Germain, in the spiritual home of baseball the Yankee Stadium in New York, the Blues now head to Philadelphia to take on a select MLS All Stars tonight.

Team China are the Olympic Gold medallists, but the USA are the world champions, while Russia have a lot to prove this time round. As always, the major Olympic superpowers will challenge for medals. The Women’s Team Final takes place on 31st of July at 16:30 (GMT).

Jessica Biel is living the Hollywood dream it would seem. She’s all over the news, especially promoting her latest movie ‘Total Recall’, but there’s also just a little attention being paid to the rock on her finger given to her by a certain Mr. Timberlake. Her she shows off her glorious looks in a Dolce&Gabbana.

Audi have given us a taste of what the showroom of the future will look like with the opening of their Audi City London concept store near Picadilly Circus.

The opening ceremony of the Olympics has become one of the most anticipated events of the whole tournament. Nations wrack their brains on how to out-do each other in evermore expensive and elaborate ceremonies that sometimes verge on the bizarre. With the London Olympics just a few days away we are giddy with excitement as to what Director Danny Boyle has in store for us. Here are some of the most famous moments from Olympic opening ceremony history.

Bianca Balti reveals her motherly side to Swide during the shooting of the Dolce&Gabbana bambino campaign shot by Giampaolo Sgura.

The Eternal City hosted the Olympic Games in 1960; a tournament that brought the Olympics into modern era. One man came to symbolise that modernism and it he came out of nowhere. Adebe Bikila form Ethiopia was an unknown before the games won the marathon barefoot becoming the first Sub-Saharan African to win gold ushering in a new era of East African dominance in the world of long distance running.

As you’ve probably seen, and already picked up this gossip while hammering away on the net, Bryanworks4DG is the latest Dolce & Gabbana’s digital game. We wanted to create a new method of storytelling, the recipe contains one of the most web influencers combined with a good dose of viral buzz. It wasn’t as simple as it seems, and here I’ll show you better how we came to create it.

The Olympics is supposed to represent the very best of sporting achievement but the selection of sports on show does not truly reflect the sporting nature of society in the moment. There are many sports include that may have held their place due to tradition equally there are many that have been given the green light such as golf and rugby sevens for 2016. The decision to include a sport in the greatest tournament is a political one and is based on whether a sporting body can lobby enough IOC members but if it were up to Swide, this what you could expect.

Natasha Slater is back on Swide, but this time she isn’t here to reveal her favourite Milanese haunts or what music you should be spinning at your next fashion bash, no. If you’ve got a problem that you can’t seem to find an answer to or you’ve been holding on to a secret but want to shout it out loud without people knowing who you are, then Natasha is here to help with her Love Confidential. This week issues with music snobbery…

Anne Hathaway appeared somewhat still in character when she was spotted out and about in Dolce&Gabbana black classic tube dress in brocade. Hathaway plays the part of Catwoman in the upcoming supermegablockbuster ‘The Dark Knight Rises’ and the star’s cropped boyish hairstyle and simple yet elegant black dress cuts a lithe and subtle figure much like the supervillan she portrays.

The three handsome protagonists of the Dolce&Gabbana watches campaign shot by Mariano Vivanco Enrique Palacios, David Gandy, Adam Senn talk to Swide about time and life, recounting at the same time a bit of themselves.

The Olympics in Beijing were memorable for many reasons not least as the moment that China opened up to the world but unequivocally they belonged to one man. Michael Phelps won eight gold medals surpassing all others and becoming the greatest Olympian of all time.

Bianca Brandolini D’Adda, socialite, model and muse has deservedly earned her status as fashion icon. Born in an old Italian family, with means, Bianca knows luxury well, and what it means to be elegant, well dressed and appropriate. Swide caught her at the Dolce&Gabbana FW13 womenswear fashion show and asked her a couple of questions on what its like to be her.

Monica Bellucci’s perfect sense of style and her love of Dolce&Gabbana came together on Sunday at the Cartier event held in Shanghai.

Iconic model Marpessa Hennink, first muse of Dolce&Gabbana, recounts to Swide about her career, her life, and how she sees the Dolce&Gabbana brand in the future.

Summer is Wimbledon and Wimbledon is Summer. The men’s final is upon us and as usual we’re in for an enthralling sporting spectacle in the most civilised of sporting settings – Centre Court at Wimbledon. So just to whet your appetite in the build-up to today’s showpiece Swide has chosen for you the top 5 Wimbledon Men’s Finals of all time.

The style of Katy Perry is world famous - from her candy-like constructions, down to her action-man attitude – and, with the end of the Teenage Dream era, we are all waiting to see what else the super star has up her sleeve. Well, for Vogue Italia, she goes Andy Warhol Chic on us… something her gran should be worried about.

After eight epic months of gruelling work at sea French yachting team Groupama have been declared the overall winner of the Volvo Ocean Race 2011-2012. Swide’s Hugo Mc Cafferty caught up with team tactician and charming Frenchman Laurent Pages, who despite the previous night’s celebrations was walking on air.

Cassius Clay’s journey from young fighter form Louisville Kentucky to political activist, philanthropist and cultural icon Muhammad Ali, has its beginnings at the Olympic Games. In 1960, the light-heavyweight set out on the road to greatness with a comprehensive victory over Pietrzykowski to take gold at the Olympics in Rome.

Ivan Olita poses questions towards Italian Actress Martina Codescasa to find out more about her thoughts on her profession, her peers, what challenges she has had to overcome and the fear of waking up.

Andrea Dellal is a former Brazilian model who married into the family of property tycoon Jack Dellal. With a litter of famous children and a past in fashion, Andrea knows a thing or two about elegance, luxury and fashion. Brazilian blogger Maria Thereza Laudares, style editor of Finissimo, interviewed her for Swide in Portuguese. Very sexy.

Of many names and many faces Jamie King is like mercury, impossible to put a finger on. Jaime King, James King, Jimmy King call her what you will, this actress, model, writer and member of the Twitterati, has grown up in the spotlight and successfully negotiated all the hazards that come with fame to mature into the capable, multifaceted woman we see today. For today at least her guise is a pair of Dolce&Gabbana Gold sunglasses.

Fashion blogger extraordinaire, Bryan Boy, has been seen hanging around Dolce&Gabbana HQ of late but it doesn’t seem like the internet icon is just after a sneak peak at next season’s must haves. If we are not mistaken… we saw him picking up a telephone and doing, what looked like, work???

Ferrari and Italy lost one of their most treasured designers and innovators in Sergio Pininfarina who passed away at home on Monday night at the age of 85.

When ABC’s Revenge burst on to our TV screens, who knew that it would only take a couple of episodes for us to get hooked to Emily Thorne and her secret past. Having being likened to Gossip Girl, it wasn’t long until the show’s stars Emily VanCamp and Madeleine Stowe started to make waves with their style.

The last instalment of the Dolce&Gabbana Milano Thunder Fitness Programme is still with light weight boxer and WSB Champion Domenico Valentino. The punch bag is an essential bit of kit in ay boxer’s gym and here Domenico demonstrates some simple punch combination exercises to get you punching, not just with your fists but with your whole body.

Roberto Di Matteo today put pen to paper on a freshly printed contract that will keep him at the home of Chelsea FC, Stamford Bridge until 2014. As expected his reward for claiming Europe’s biggest club trophy the Champions League was enough to ensure that owner Roman Abramovic would but his faith in the Italian Chelsea legend to steer the club not only to more trophies but to an evolved style of football.

After exceeding all expectations and doing the country proud in reaching the final of the European Championships in Poland and Ukraine Cesare Prandelli’s Italian National Football team were received by the President of the Italian Republic Giorgio Napolitano at the Palazzo Quirinale in Rome, wearing Dolce&Gabbana.

Actress Gao Yuanyuan is so charming that with a smile she just makes you melt like butter. Unfortunately here at Swide we’re yet to learn Chinese, so we recruited top Beijin born blogger, Xiao Hui Huang, from Catwalk 23 to talk to her on our behalf. Gao, 33 was discovered by an advertising agency and soon she became a well-loved face on Chinese television. She appeared in her first movie in 1997 and the rest is history. Gao, a true fashion fiend is eloquent, intelligent and has made us all swoon.