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31th JANUARY 2010
Ready, steady... défilez! by Swide Team

No. 406 in a limited series - showstopping looks aren't for the catwalk alone. Take advantage of this Parisian fashion week to take it to the streets and let your inner model shine through; you'll at least end up in a streetstyle photo...

30th JANUARY 2010
Wear you heart on your shoulder by Swide Team

No. 405 in a limited series - elegance is all well and good but for those with a true passion for fashion an extra sartorial statement is a must. For that a shoulder piece is your best ally: wear over a smart jacket and show your true colours.

29th JANUARY 2010
Fashion Icon: At home with Anna dello Russo by Swide Team

Exciting times for Swide! Remember our infamous Givenchy bag and the secret identities lying inside? Well wonder no longer as we reveal our secret supericon... none other than fashion editor extraordinaire Anna dello Russo! She invited Swide into her home for a lovely chat and a few taralli, so we got comfy and got grilling... Fortunately she took our enthusiasm with a lot of patience. Meet the most down-to-earth of fashion legends.

Puppies to join tweet feeds by Swide Team

For dog lovers, the mere idea of being apart from their precious canine counterpart can be daunting; the constant wondering of what they’re up to can be worrisome. Mattel offers up a new way to bring the worrying to a stand still.

A shot is born, part III: Dolce & Gabbana's SS10 men's campaign by Swide Team

The third and last in our series - it's nighttime in Sicily and our boys have all dressed accordingly in dark and sexy tuxedos. But do not let their elegance fool you, they are still just as tough and roguish at heart.

28th JANUARY 2010
Black-tie affair (L'Officiel Hommes #11) by Swide Team

In an urban jungle, one can always rely on the classic black-tie to give the appearance of orderwhich is why even iin this new decade the combination of black-tie and jacket remains a menswear classic.

Pat McGrath on make-up and cheating by Swide Team

Aside from talking models and makeup, Swide's very own beauty adviser says: Don't cheat. Try not to.

Eugene Souleiman on Sicilian grooming and the retro look by Swide Team

Swide caught up with world-renowned hair stylist Eugene Souleiman backstage at the Dolce & Gabbana show where he shared his hairspirations behind the overall look of our models turned Sicilian actors.

A chocolate obsession reaches new heights by Swide Team

Do you remember that moment growing up and realizing that the lyrics to that popular children's song, “If all the raindrops”, would be nothing more than an unrealistic dream? Unwillingly believing that a world full of candy and chocolate is merely a place that we imagine and never actually see. Beijing has found a sweet way to tend to that neglected inner-child.

Bed in a tin: the new student eco-mmodation by Swide Team

Thoughts of sleeping in a shipping container not exactly your idea of a desirable student life? Are we destined to live in a glorified tin for the sake of the envrionment? A bold new housing project got us wondering whether student days could be so easily put in a box.

Life and times of a singing, smoking scandal by Swide Team

The biopic may not be the most exciting of genres but this particular one comes with a French accent, cigarette smell and a faint whiff of scandal. Meet Gainsbourg and his heroic life.

Life's a theme park by Swide Team

No. 404 in a limited series- For the girl who treats her wardrobe like a theme park and is always ready to embark on a wild ride...

27th JANUARY 2010
Jon Kortajarena (L'Officiel Hommes #11) by Swide Team

Aside from delivering a captivating cameo in Tom Ford’s “A Single Man”, Jon shows us again why we can’t get enough of him in the latest issue of L’Officiel Hommes...

Skiing, minus the snow? by Swide Team

Just a few weeks shy of the 2010 Vancouver Winter Olympics, Swide takes a look at the newest ski-inspired workout to serve both amateurs and pros alike.

The metaphorical Swide diet by Swide Team

This week it seems eating was on everyone's mind and so we turned nutritionists and concierge. After that it was all back to normal as we crushed more hopes and dreams...

Banksy, from the street to the screen by Swide Team

The street rebel from Bristol turned mainstream artist is going even more global as his directorial debut is set to hit screens worldwide. Selling out or merely spreading the word to an even larger audience? Swide takes a look at the newest kind of street preacher.

A shot is born, part II: Dolce & Gabbana's SS10 men's campaign by Swide Team

The shot that taught us an interesting new equation: Sicilian set + models + grapes = a food fight! And while this is the perfect embodiement of the Dolce & Gabbana S/S 10 campaign it could also do wonders for the 5-a-day cause...

26th JANUARY 2010
Rest easy, no creepy clowns by Swide Team

Unfortunately, just like a circus, this exhibition will come and soon leave town; the Design Circus, currently in Madrid, showcases beautiful modern designs in a backdrop that allows the exhibition not to take itself too seriously. Rest assured, no creepy clowns will be present!

Eva Mendes (Vogue Germany Feb 10) by Swide Team

We are rather used to seeing Eva oiled up and mostly naked these days and so the sight of her shot throughout several pages with clothes on is a refreshing one. Vogue Germany does the Latin bombshell.

The haunting sounds of The xx by Swide Team

It’s quite staggering the amount of buzz surrounding London-based band, The xx. Since releasing their genius track, “Crystalised”, they’ve continued to make headlines. Swide takes a look at their newest video, “VCR”.

The aftershow is where it all begins! by Swide Team

Are theater exits slowly becoming the new catwalks? What with A-list actresses taking a fancy to the stage, those back-alleys are becoming a paparazzi favourite and our leading ladies are raising the fashion stakes. Is Scarlett next?

Couture with a side of club sandwich by Swide Team

Oh the thought of a weekend in Paris during défilé season after several late nights/early mornings in the office! I had it all planned to a t; little did I know my immune system had made different plans altogether...

Eyes Swide Shot: In Berlin models are a thing of the past... by Swide Team

While the Bread & Butter trade show in Berlin was its usual mix of eye-catching and bland, our Swide insider highlighted an intriguing new trend... Are models soon to be out of a job? Check out the competition!

25th JANUARY 2010
Being Miranda Kerr (Vogue Russia Jan 2010) by Swide Team

While the experience would be quite different from being a John Malkovich, we do think Miranda is pretty fabulous. From Terry Richardson and Pirelli to daydreaming farmgirl... Quite the transition!

A shot is born, part I: Dolce & Gabbana's SS10 men's campaign by Swide Team

We already took you on set to see the boys at work (and play) on set of Dolce & Gabbana's S/S 2010 campaign. This latest video series shows you how each individual shot came into life with a little help from Domenico, Stefano, Susan, David and all the rest.

A day in the life of the gentleman on the slopes by Swide Team

D&G's Fall 2010 collection revolves around just that: the day of a young, modern gentleman from dawn on the ski slopes to liquid lunch in the cabin, from dusk at a party to skiing after hours.

Madonna, the myth, the actress by Swide Team

A true artists knows no boundaries. Throughout her career, Madonna never allowed herself to be bound to one particular creative box; that is how, in addition to being a singer and dancer, she also became a respected actress...

23th JANUARY 2010
Victoria: icon, designer... and beauty queen? by Swide Team

News travel fast and rumours travel even faster; within a few moments of appearing on the streets of Milan yesterday Victoria Beckham was rumoured to be thinking of a career change in order to become a pageant queen by entering the Miss Sicily contest...

Banish the summer brights by Swide Team

No. 399 in a limited series - for the real bad girl at heart fears the summer brights and pastels much more than the winter blues...

Romeo by day, lothario by night by Swide Team

No. 400 in a limited series - He sounds just like the kind of man we ought to abhor but there is something about a well-cut suit that helps us rise above the little things....

22th JANUARY 2010
iSense a new craze... by Swide Team

If you haven't been living under a rock, then you most likely have heard all the rave surrounding Apple's new hybrid creation - the Apple tablet: the aesthetic of the iPod Touch, the functionality of a Macbook.

Chanel's Happy Face (Vogue Spain Feb 2010) by Swide Team

Not to say that she isn't the kind of girl to discuss the merits of Dostoyevskian prose but what strikes us about Chanel is this impression of utter simplicity and uncomplicated approach to life.

When the last green ray shone by Swide Team

Eric Rohmer was a man of many films who many have felt compelled to write about in many words. As easy as it would be to join their ranks and wax lyrical on about every single shot in every single film there is something to be said for a more sober approach.

The case of the mysterious goodie bag by Swide Team

When our boss showed up with this particular bag we started making desperate guesses as to what it might mean - little did we know it was the contents that were going to surprise - and delight - us!

21th JANUARY 2010
Her strong silent purr by Swide Team

No. 397 in a limited series - It’s fairly easy to spot newbies in the big city. But adorned in an armour of red leopard and leather, no one will attempt to take advantage of this stylish new import.

Channing Tatum (Details Feb 10) by Swide Team

Channing's appearance in the latest issue of Details may have attracted attention for very specific reasons (a peculiar case of thermal trauma) but we were intrigued by the resemblance the actor beared with a certain film legend...

Dear Terry's diary by Swide Team

Oh how jealous must the other diaries be! You may be a diary of few words but your pictures speak thousands of words, to thousands of daily visitors...

They shoot fashionistas, don't they... by Swide Team

A wind of prudishness has been blowing through our inbox lately; it seems that men's fashion week has gotten quite a few of our readers worked up for some pretty unexpected reasons... though perhaps we shouldn't be speaking so fast...

Noah Mills talks acting, Samantha and Sex by Swide Team

A Swide favourite for his model looks and charming personality - that was until we got chatting about his acting career and discovered the thespian fire burning inside. We also got him to reveal more on his much-awaited first role in a certain sexy sequel...

20th JANUARY 2010
D&G Menswear F/W 2010-11: the video must-have by Swide Team

A fun and playful collection that reads like a day in the life of young guys gone skiing. Easy-going but stylish guys that just do not have to choose between ski gear and more elegant clothing. Fun, eclectic, totally wearable.

19th JANUARY 2010
The smartest way to check in by Swide Team

No. 395 in a limited series - the best to travel without the hassle: pack light in a stylish weekend bag, dress casual for comfort and stylish for cool points and check in with utter confidence.

Swide swoons over heartthrob Toby Kebbell! by Swide Team

There were more than male models to get our heart racing last Saturday at the Dolce & Gabbana show; British actor Toby Kebbell was one of the VIP treats and Swide was lucky enough to get comfy next to him on the elegant black sofas.

Madonna, the myth, the performer by Swide Team

Looking back at everything she has achieved so far it is clear that Madonna's career has been as much about music as it has been about performing. Today they are instantly sold out and epic but two decades ago already Madonna's tours made headlines and history.

Last preparations before the slopes by Swide Team

Our boys may be all dressed up, wrapped up and ready to go - down the slopes that is - but never underestimate the importance of the final touches. Work those brushes Pat!

The last few moments before the catwalk by Swide Team

Hours spent tweeting, chatting, sulking, staring, undressing, styling, laughing, sweating, eating, reading, running, relaxing, sharing, watching, dreaming, waiting, answering, asking, preying, concentrating... Swide's digest of the D&G backstage.

18th JANUARY 2010
Margareth Madè on men, Sicily and icons by Swide Team

Swide caught up with Baaria star Margareth Madè minutes before Dolce & Gabbana's F/W 2010-11 men's show, a show in which she became one of the stars as footage from the film accompanied the models on the catwalk.

Under the Sicilian drizzle by Swide Team

It had been a glorious weekend for Baaria but at last night's Golden Globes the sun stopped shining for Tornatore's film and the umbrella became the it-accessory. Strictly do not match to your dress and keep posing unconspicuously.

D&G F/W 2010-11 menswear: a sneak preview! by Swide Team

Hours and hours before the show tomorrow Tuesday at 2pm (GMT+1) an insider leaked photographs of the D&G collection to offer us an exclusive sneak preview.

When Sicilian fiction met sartorial reality by Swide Team

Sicily, heritage, going back to the roots, sensuality, softness, sweetness; smells, love, sartorialism, cuts, proportions, volumes, lines... An intoxicating mix of everything that has defined the Dolce & Gabbana man to celebrate two decades at the top of their sartorial game.

Tweetaholics, the best of our D&G backstage twitpics! by Swide Team

Another intense session and much fantastic feedback from our delightful Tweeps! Not quite as many models around this time but it meant we had fewer chances of missing out on anything! Enjoy a selection of today's Twitpics courtesy of Swide's roving eye.

17th JANUARY 2010
Dolce & Gabbana Man FW 2010-11: the video must-have by Swide Team

A collection that is all about heritage as the Dolce&Gabbana man celebrates his 20 years in 2010.

16th JANUARY 2010
Dolce & Gabbana Winter 2010-11: Watch the show! by Swide Team

We had been warned to expect a fantastic display but what we saw today at the Metropol surpassed our expectations. The music started, the images got rolling on screen and then the show really started... Watch it all now!

Fall 2010 Press Conference: the designers discuss the collection by Swide Team

Hours before their highly-anticipated show Domenico Dolce and Stefano Gabbana discuss their Fall/Winter 2010-11 menswear collection. A chance to discover their inspirations, what the Dolce & Gabbana man stands for, what has made the Dolce & Gabbana style... A taste of things to come on this special 20th anniversary year.

The unexpected acting class before the show by Swide Team

VIDEO EXCLUSIVE! Anyone expecting to attend the usual show rehearsals yesterday at the Metropol was in for a surprise...

Eyes Swide Shot: Read it while it's hot! by Swide Team

TREND REPORT! The hot new trend seen backstage at the Dolce & Gabbana's Winter 2010 show isn't a type of shoe or a new mobile. Quiet please, models reading....

2010, a backstage odyssey by Swide Team

The runway looked pretty spectacular but off the set the atmosphere was rather electric too! We caught our models-turned-actors in interesting and downright bizarre situations, showing a whole range of emotions and skills we would never have suspected...

15th JANUARY 2010
The New Pre-Show Diaries, part IV: are we there yet? by Swide Team

VIDEO The season finale saw us growing into impatient kids less than 24 hours before the show...

Alexa Chung (V Magazine Feb 10) by Swide Team

Alexa has been everyone and their grandmother's style crush for a while now and however unoriginal we are very much guilty of the same.

Tweetaholics: Backstage at the Dolce & Gabbana menswear show! by Swide Team

A SWIDE EXCLUSIVE! Tomorrow more than ever is the time to follow us and our model obsession on Twitter as we bring you all the news (and a bit of the gossip) from Dolce & Gabbana's menswear show this Saturday January 16th!

No road to this nowhere by Swide Team

This nowhere is where Finnish photographer Ville Lenkkeri found no shortage of inspiration. The Arctic mining town where men lived away from their families with no money and no roads.... Something of an ideal society?

14th JANUARY 2010
All that glitters... ain't necessarily in Mayfair! by Swide Team

It has long been the case in London that, for homes and hotels, location is everything. Upon discovering Condé Nast's latest Gold List and its newcomers, our resident Londoner and dandy extraordinaire Winston Chesterfield wondered whether 2010 might signal the end of a long reign.

A view from the rooftops by Swide Team

No. 392 in a limited series - she cuts such a mean figure we can easily picture her as a modern-day vigilante looking down on the city lights. We can also picture her in a club watching her prey from the shadows.

A season in prints (Harper's Bazaar Feb 10) by Swide Team

Florals are feminine and pretty, yeah yeah, but most importantly this spring they are sultry as hemlines are getting higher and higher! Bare legs and bold prints, not one for the wallflowers.

The laptop with the human heart by Swide Team

Years ago a tin man was desperately wishing for a human heart; decades later this feat was accomplished by a laptop, the XO or $100 laptop. The laptop that was slowly going to enter every child's home and unlock the doors to education. Technology is getting sentimental...

In bed with Caterina and her designer nightie by Swide Team

It isn't unusual to see Dolce and Gabbana's designs on the big screen or the red carpet but now thanks to Italian actress Caterina Murino's latest stage role they are becoming a sophisticated alternative to costumes. A sign of things to come?

Madonna for Dolce & Gabbana: the whole campaign by Swide Team

The most talked about campaign of this spring. Find it all here, including the newly released final shots. And stay tuned as we have more left in store.

13th JANUARY 2010
Pre-Show Diaries Winter 2011, part III: final countdown! by Swide Team

VIDEO EXCLUSIVE! Cheesy use of song title but it very much feels like the finishing line for the designers and their team at this point! Swide infiltrated once more the industrious atelier to bring you the third episode in our latest Pre-show Diaries series...

A new kind of wonderland (Numéro 109) by Swide Team

More coming our way from Numéro's January issue. This time with a new take on the most 2010 of classics... This time Alice has grown up and joined the Parisian circus!

Younger by the cup by Swide Team

The superfoods are getting a makeover! Overpriced berries are the thing of yesterday, the latest trend is collagen in a cup. Introducing a whole new kind of coffee break.

Beck's take on the tea party by Swide Team

Easy enough if you're a talented and well-connected musician: invite equally talented friends round for tea and spend the day in a studio recording off-the-minute covers of rock classics. Who needs cucumber sandwiches!

The 8 1/2 rules to a modern classic by Swide Team

Fellini made film history in many ways and today still much of his work is seen and well-loved. However his very personal 1963 directorial effort, 8 1/2, has made it to 2010 with exceptional relevance and modernity. We investigated the eight and a half reasons why it might be so.

12th JANUARY 2010
So good it hurts: the most talked about band of 2010 by Swide Team

Hurts: British, self-admittedly obsessed with pop, with more than an air of 80's band to them; it might all feel a little déjà-vu yet they have been deemed by most one of the next big things of 2010. Swide listens in on the future of nostalgia.

Is 2010 time for a locavore backlash? by Swide Team

Only weeks ago we were exposing a new trend of urbanites-turned-hunters for the sake of eating local. Yet we already seem to be witnessing a backlash as more and more start to question and downright reject locavorism. Is eating turning into a crime against the envrironment?

To the museum born by Swide Team

No. 390 in a limited series - for a gentleman to make the transition from manor in the country to museum in the city only takes a clever mix of smart and casual; bow-tie de rigueur.

11th JANUARY 2010
Double trouble by Swide Team

No. 389 in a limited series - sexy red leopard and dangerous black mean double the trouble but double the fun!

The wacky races of tomorrow by Swide Team

The wacky races are coming off the screen and onto the road. We check out some of the most promising automobiles of the near future.

Oiseau rare (Numero Dec 09/Jan 10) by Swide Team

Abbey Lee Kershaw is a rare bird indeed in Numéro's "Celestial" issue, all decked in featherlike fur, aerial tulle and delicate crystal beading to take any girl on cloud nine.

Natalia, model and fairy godmother (Vogue UK Feb 2010) by Swide Team

Being a charitable soul is honourable enough but getting all the major fashion houses to design one-off dresses for a fundraising auction is taking it a step further!

Finishing touches to Dolce & Gabbana's Winter 2011 men's collection by Swide Team

Swide got sneaky only days from Dolce & Gabbana's menswear show; we brought you the exclusive snaps.

These rules are made for breaking by Swide Team

The style rules you thought you knew are to be ignored this summer. One of the it-bags of the season will be none other than the fanny pack and cowboy boots will be their best ally. Swide's stylist shows you how you can make it work.

Madonna, the myth, the music by Swide Team

What with all her many talents and incarnations we could almost overlook Madonna's primary career as a musician. A career that is a triumph of style and substance as demonstrated by how skillfully she has taken on new music genres and new looks... all the while remaining true to herself and her best design allies.

Snowed in, freaked out by Swide Team

Lots of snow, a dilemma, some bin liners, an epiphany, quite a bit of fun... How I almost got stuck in the office and overcame my biggest fashion fears.

10th JANUARY 2010
March to a different tune by Swide Team

No.388 in a limited series - There's nothing we love more than a man who doesn't dance to the sound of authority. Boldly marching off into his own private sunset we're suckers for a man in uniform.

9th JANUARY 2010
Pair up and widen your wardrobe by Swide Team

No. 387 in a limited series - the trick to traveling for a city weekend is pack a well-dressed friend, in this way you'll always look good, whatever the situation you may find yourself in.

8th JANUARY 2010
S/S 10 exclusive: Madonna is the ultimate poster girl by Swide Team

Madonna in never-seen-before S/S 10 campaign and backstage shots and how she invented a new form of exercise.

All the fun of the fall by Swide Team

No.386 in a limited series - despite the fact it always rains and drinking cocktails outside can prove tricky, the upshot of autumn is that however you can later your wardrobe wearing all your favorite pieces at once.

Laetitia Casta (Vogue Paris Jan 10) by Swide Team

Going back to one's roots is ever so trendy! After Madonna as an Italian housewife it is now Laetitia Casta's turn to sport the Corsican peasant girl look for January's Vogue Paris.

Nat Finkelstein: Pop Art, sex and politics by Swide Team

Warhol's Factory photographer and much more! London gallery is offering a chance to discover other sides to Nat Finkelstein's work, from the Manhattan misfits to the political activists.

Istanbul: Capital of Culture, capital of contrasts by Swide Team

There is never a bad time to visit Istanbul though 2010 offers extra incentives as the city is to become the European Capital of Culture. While seeing the textbook landmarks might help you tick boxes on your must-see list there are much more efficient ways to really get a feel of the place; here are a few.

7th JANUARY 2010
The new pre-show diaries, part II: FW10/11 Menswear by Swide Team

A SWIDE TREAT! Less than a week till Dolce & Gabbana's F/W 10 men's show! Beat the front row to it with our insider preview.

Lists aren't always about things to do by Swide Team

No.385 in a limited edition - snow capped mountains, red, and parties - 'that season' is coming. Aside from the over-eating with it, brings the opportunity to make lists full of things for other people to buy you.

5th JANUARY 2010
Bag yourself some city style by Swide Team

No.383 in a limited series - he intended to stay longer than the overnight stay his guest had invited him for - only they didn't know that yet, and his bag certainly didn't give him away.

A wardrobe suitable for a culture and dancing by Swide Team

No.384 in a limited series - if you're not quite sure where that museum opening will lead, opt for an outfit with staying power.

4th JANUARY 2010
Shoulder the storm by Swide Team

No.382 in a limited series - the world is a tough place and what helps is the ability to shoulder whatever comes your way.

Backstage exclusive: SS10 men's campaign pt. 3 by Swide Team

A SWIDE EXCLUSIVE! Third and final instalment in our "backstage with the models" series. You saw them do press-ups, you saw them take acting lessons... And it's all ending in a food fight!

Forget girlfriends, spring is for trophy jackets by Swide Team

Who needs to bother with trophy girlfriends? Dolce & Gabbana's SS10 array of great embellished jackets means you can forego the hassle of dating and make your blazer your best spokesperson.

3rd JANUARY 2010
Why shopping doesn't have to be an uphill struggle by Swide Team

No.381 in a limited series - on a winter weekend, it's important to train beforehand not to traipse.Quit wandering around the shops and opt for a online adrenaline fix instead.

2nd JANUARY 2010
Dreaming of a black and white festive season by Swide Team

No.380 in a limited series - with a season of sequins ahead of you, opt for a different sort of sartorial statement in black and white.

1st JANUARY 2010
Pack for the weekend, stay all month by Swide Team

No.379 in a limited series - the wise wardrobe move is to invest in pieces that can be worn anytime and for any occasion. In this way you stay longer than planned...

Valentino film director Matt Tyrnauer talks to Swide! by Swide Team

We talk to the director of "Valentino, The Last Emperor" and what he learnt about great relationships, great fashion and why a film crew should never travel by rail...